What Is Referral Marketing

Referral marketing is a beneficial channel that generates new customers by asking your current community to share referral incentives with their friends. In this blog, we’ll also cover the difference between word-of-mouth marketing and referral marketing, the benefits of refer-a-friend programs, impressive referral marketing statistics, and how referral marketing can generate revenue.

2 Steps To Reaching Your Referral Marketing Goals

Now that you have asked for the referral, what are you going to prompt them to do? Analysis from a recent B2C study revealed that 62% of survey respondents cite referral is one of the most effective strategies due to its ability to generate tangible results, compared to other marketing channels.

How To Write A Marketing Plan

Have you been asked to put together a marketing plan? You’ve come to the right place. Whether you’re making a marketing plan for the first time or the hundredth, it’s a good idea to review the basics. Keep reading, because we’re going to outline the steps you need to follow to get the confidence in your vision and plan.

Cut Through The Noise With Customer Referrals

Whether it’s Apple’s billboards scattered along the highway or L’Oréal’s pop up commercials before every YouTube video, everywhere you go, and everywhere you click, a company is trying to sell you something.

Explaining Social Proof and the Fear of Missing Out

‘Hurry, only one left in stock. Order Soon!’ Think quick before it’s gone. In an instant, your brain goes into high gear, deciding do I or don’t I make this purchase? Consumers often rely on decision shortcuts, or ‘decision heuristics,' to help improve the speed at which we make decisions.

Third-Party Research Reveals B2C Referral Marketing is Top Performing

Referral marketing is an underutilized marketing channel. In fact, in a survey, only 30% of businesses have a formalized referral marketing strategy. 


Be in touch!

RSS Feed

Get fresh updates in reader

What is Referral Marketing?

Download Handbook

About Talkable

Talkable is a SaaS platform that allows companies to profit from the science behind referrals, while increasing sales revenue and preventing fraud.

Learn more