Referral marketing is a beneficial channel that generates new customers by asking your current community to share referral incentives with their friends. In this blog, we’ll also cover the difference between word-of-mouth marketing and referral marketing, the benefits of refer-a-friend programs, impressive referral marketing statistics, and how referral marketing can generate revenue.
Now that you have asked for the referral, what are you going to prompt them to do? Analysis from a recent B2C study revealed that 62% of survey respondents cite referral is one of the most effective strategies due to its ability to generate tangible results, compared to other marketing channels.
Have you been asked to put together a marketing plan? You’ve come to the right place. Whether you’re making a marketing plan for the first time or the hundredth, it’s a good idea to review the basics. Keep reading, because we’re going to outline the steps you need to follow to get the confidence in your vision and plan.
Whether it’s Apple’s billboards scattered along the highway or L’Oréal’s pop up commercials before every YouTube video, everywhere you go, and everywhere you click, a company is trying to sell you something.
‘Hurry, only one left in stock. Order Soon!’ Think quick before it’s gone. In an instant, your brain goes into high gear, deciding do I or don’t I make this purchase? Consumers often rely on decision shortcuts, or ‘decision heuristics,' to help improve the speed at which we make decisions.