Whether it’s Apple’s billboards scattered along the highway or L’Oréal’s pop up commercials before every YouTube video, everywhere you go, and everywhere you click, a company is trying to sell you something.
‘Hurry, only one left in stock. Order Soon!’ Think quick before it’s gone. In an instant, your brain goes into high gear, deciding do I or don’t I make this purchase? Consumers often rely on decision shortcuts, or ‘decision heuristics,' to help improve the speed at which we make decisions.